Benefits of Building a Corporate Image

Corporate image is seen as one important factor that can influence the effectiveness of marketing. Therefore it is very feasible if the image is seen as one of the most important asset owned by a company or organization.

According to Zinkhan There are several reasons underlying the importance of companies establishing and managing the company's image, namely:

1. Can stimulate sales.
2. Company can build a good name.
3. Build an identity for its employees.
4. Affect investors and financial institutions.
5. Promote good relations with a community, with the government, with community leaders and with the opinion leaders.
6. Get a position in the competition.